Manchester-born Nicola Mendelsohn holds the most senior position at Facebook outside the US, and you may have never heard of her. That needs changing: above please find a video recording of the recent fireside chat we had with Mendelsohn at the 4YFN Conference in Barcelona.
We discussed everything from her current role and focus within the company, to the many ways Facebook works with brands, advertisers, startups, developers and publishers, as well as how the social networking giant intends to deal with "the future" (meaning the rapid advancements in video technology, virtual/augmented reality, artificial intelligence and more).
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