Supermetrics, a Finnish marketing analytics company, has raised €3.5 million in a Series A round led by OpenOcean.

Supermetrics' products save marketers “millions of hours of boring manual work,” said CEO Mikael Thuneberg. “This new funding gives us additional resources to accelerate technology and product innovation, and to expand quickly and strategically into new markets,” he commented.

“We envision Supermetrics can scale to a user base numbering millions, and become the go-to product for all data retrieval in the business analytics market,” added Patrik Backman, managing partner of lead investor OpenOcean.

“As a product, it has the potential to become the default choice in a very large and attractive market - much resembling the position we have seen MySQL and MariaDB now achieve in the database market.”

According to the company, it has had a 151% year-over-year increase in annual revenues to €1.6 million in 2016, with a 63% net profit margin. Some of its customers include Warner Brothers, BBC, Unicef, and Rovio.

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