Israel’s Twiggle has raised $15 million in a new funding round led by MizMaa Ventures and Korea Investment Partners.

The company, which creates AI-powered ecommerce search solutions, plans to use the new funds to grow its US presence, further its product development, and hire more in areas like sales and marketing. The investors will also help with expanding into the Asian market, a hotbed for ecommerce growth, said Twiggle CEO Dr Amir Konigsberg.

Last year Twiggle raised $12.5 million and announced its ambitions to take on Amazon in ecommerce product search.

“Search is the most personal touchpoint in the buying process. It’s the place where the customer is telling you what they want. If the experience is a bad one - you may never see that customer again,” said Konigsberg.

“Twiggle is the first and only company offering semantic search capabilities without replacing its customers’ search engines.”

The company has also appointed three new people to senior roles: VP of R&D, Amir Di-Nur, VP of customer success, Richard Grey, and chief search evangelist, Daniel Tunkelang.

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