The 'app economy' may be booming, but mobile fraud is exploding into a massive problem projected to cost billions and undermine the integrity of the global ad tech industry.
Escalating the cause for concern is a recent study, conducted by the ANA (Association of National Advertisers) and White Ops, a leader in online fraud mitigation for digital advertising, that expects more than $7 billion to be lost in ad fraud this year — a huge chunk of it on mobile. "Right now," the ANA tells Adweek, "the wildest fraud innovations are happening in mobile."
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