From the Archipelago of the Azores to the watershed divides of the Ural and Caucasus Mountains, approximately 740 million people – more than double the population of the United States and Canada combined – live and work on a surface area just north of 10 million square kilometres, which makes Europe the world’s second-smallest continent.

The continent of Europe is densely populated for the most part, and highly diverse, made up of 50-ish different countries where 24 (official) languages are spoken in total. Differences in politics, religion and culture are plentiful – there’s a reason the Latin phrase in varietate concordia (‘united in diversity’) was chosen as the European Union’s motto.

All of that makes Europe notoriously difficult to cover from a journalistic standpoint, regardless of the topic, any way you slice it. As a result, there are very few publications that have attempted to cover the European technology industry as a whole – to wit, it’s a daunting challenge and the obvious needs of the various ecosystems across the continent are currently met only by local (English-language or not) blogs and news sites, and larger publications that tend to scratch only the surface, focusing mainly on the happenings in major hubs such as London, Berlin, Paris, Helsinki, Stockholm and Tel Aviv.

Filling the gap

We feel strongly that the broader European tech scene deserves something more. We believe that there is a clear unmet need for a publication to go both deep and wide and deliver data-driven analysis, news with nuance and context, opinionated but thoughtful commentary, combined with solid research.

We also believe there are certain regions in Europe, primarily (but not only) emerging markets in central and Eastern Europe, that are currently being underreported on. Too many great stories are being left untold, and we think the broader, global tech community would benefit if that weren’t the case.

Simply put, we’re not satisfied with the coverage of the European tech industry as it stands today, and to scratch our own itch we aim to produce the type of content we would like to read ourselves.

We = team of writers and entrepreneurs with both a knack and an appetite for quality reporting.

We’re devoted to highlighting the innovation that is happening all across Europe, and reporting on the trials and tribulations of its technology industry from a big-picture perspective.

We’re delighted that you’ve come over to learn more about what we’re trying to achieve, and we hope you’ll become a regular reader. Ultimately, our goal is to make you smarter with everything we publish.

What to expect (when you’re expecting great content)

In the interest of expectation management: if you’re looking for yet another endless barrage of ‘breaking news’ articles, EXCLUSIVES that are anything but, copy-and-paste journalism, countless random app or feature reviews, constant back-of-the-envelope analysis, annoying slideshows, listicles and generally groundless reporting, we’re afraid that we are not going to be able to satisfy your needs.

If, instead, you are looking for in-depth coverage of the European tech industry, with news that matters, context that enriches and insights that educate, we aim to become the quintessential starting point for unique, original, long-form content exclusively on that topic.

We’re kicking off today with a headcount of European accelerators, an inside look of 3D printing pioneer Materialise, and a call for more European entrepreneur visas.

Much more coming soon, evidently.

Lifting off, but not without (your) support

As we pointed out above, Europe is extremely fragmented in more ways than one, and we realize that we’re going to need to partner with others to truly be able to cover it properly.

We take the mission we’ve embarked on seriously, and we’re committed to running a totally ethical and transparent organization. We’re open to working with anyone who shares our beliefs.

We’re currently in the midst of closing a small seed round of funding from a number of people in Europe and the United States who believe in our mission and the need for this type of publication – more on the financing later – in order to give us the time and resources needed to find our editorial voice, create more and better content, and build a strong network continent-wide.

We’re thrilled to put on the tracks today, and we hope you will join us for the ride. Things will be a little rough around the edges here and there, but expect us to improve the website continually.

If you would like to contact us with feedback on the website or our plans, or you have great story ideas, partnership proposals, complaints or death threats to share, you can use this form.

Alternatively, feel free to email me:

As I’ve told many people in person over the past few weeks leading up to today’s launch, please don’t say ‘congratulations with the new venture’. Rather, say ‘good luck’.

It’s going to be a lot of hard work. And we can’t wait to get on it.

Featured image credit: LeventeGyori / Shutterstock

  • EU-Startups

    Hey Robin,

    Good look with your new venture! :-) If it doesn’t work out, you could still write for us (…


    • Mathieu Gosselin


    • Ibis Lilley

      It might be more worthwhile you looking into a partnerships like Robin mentions and cutting out the spam…

    • SearchBuzz


    • Alexander Dresen

      A few swearwords come to mind, but I’ll keep it civilized:-)

    • EU-Startups

      Actually, I wanted to say “good luck” instead of “good look”. And it came from the heart… I didn’t mean to “spam” or offend anybody.

  • Damien Van Achter

    congratz Robin

  • ☁ Filip Tack

    So, then godspeed it is…

  • Raf Weverbergh

    Nice work, Robin. Congrats on the launch. Let me know if I can help.

  • Jerome Collomb

    Good job Robin!

  • Sal Matteis

    Fantastic Robin ! Europe does need quality tech journalism and thrilled to see you embark on this new adventure! Happy to help however I can.

  • Liam Boogar

    Welcome back

  • Paul Papadimitriou


  • NicolasFrenay

    Excited, after Wiseradar which I use to find better content on topics that interest me, another great initiative that comes (even only partly) out of Belgium! Look forward to it ! Thanks Robin.


    Good luck Robin , coincidence that we launched on same day .

  • Nik Cubrilovic

    Congratulations and good luck!

  • OurielOhayon

    congrats man! i really hope you take off!

  • Runa Capital

    News of the day! Good luck and get it on!

  • Make IT in Cork

    Good luck with the new venture :)

  • Juan Cartagena Vidal

    Many Congratulations! Filling the gap with a great domain name for it!

  • Startup Pirates

    Ahoy! Congratulation Robin and the whole team :)
    We are looking forward to follow everything.
    All the best!

  • blogvio

    Robin, best of luck!

  • jacopogio


  • tomwarren

    Congrats, good luck :)

  • Hans van Gent

    Godspeed on this new venture and all the luck in the world! Loving the initiative already!

  • Alexander Peiniger

    All the best and a lot of success with this. Sounds like a great mission :-)

  • Harrison Weber

    I can’t contain my excitement. This is brilliant.

  • Pingback: embarking on a new journalistic journey with a couple of friends | Robin Wauters

  • Pierre-Simon Ntiruhungwa

    Congratulations Robin!!

  • Denys Zhadanov

    Good luck guys! I’ll be happy to help and contribute!

  • Trish MacDonald

    Good luck with your new venture! Happy to have you back slinging words!

  • Jose Cobian

    Congrats Robin, Alex, Roxanne, Jon, Ivo and Adrian!!! Looking forward to reading your posts!!!

  • Mindy M. Hull

    Congratulations to you and the entire team Robin! Looking forward to reading great things from you guys (and girls!) Cheers – Mindy & the Mercury Global Partners team

  • Dan Taylor

    Hot damn! Here we go!!!

  • frank boermeester

    Great initiative! be really really ambitious, cover all the european hotspots and do it well. good luck.

  • Neville Hobson

    Good luck :)

  • Ghaus Iftikhar

    Congrats Robin! Looking forward to reading in-depth articles. Hope you expand outside Europe too in a few years.

  • rinkya

    Some of my FAV peeps in the world running the show here!! 頑張りなさいよ!! (You better kick some ass!) Mad love. <3

    • yvesblondeel

      Good luck Robin & co – (almost wrote gratz – changed as per your instruction)!

  • Ana Mihail

    Good luck! I look forward to new posts!

  • Remco Janssen

    I would go for Bon Voyage – pardon my French – rather than good luck cause it’s going to be a tough ride!

  • Mircea Goia

    You have the support of, the tech startups directory (founders, events included) from Romania!

  • Valentin Radu

    May it be that in one year to congratulate yourlselves, over there!
    Good luck!

  • Pingback: a digital publication that covers EU t...

  • Carmen

    Good luck guys! You are going to rock it.

  • Talmon Marco

    Have fun! (and yes, good luck too..)

  • ohadfrankfurt

    Congratulations Robin, good luck!

  • Barry Nolan

    Excellent news Robin. The very best of luck.

  • Darren Murph

    As requested, here’s a hearty Good Luck from a pal over in the U.S. Hope to see you at another event very soon!

  • Pingback: Robin Wauters and five others launch to cover the European tech industry (Robin Wauters/ | Dumper

  • Kevin Dykes

    Congratulations Robin, fantastic to see this happen – both for you and for the European technology ecosystem. It is time for this and these first articles show you are off to a great start!

  • darshu

    Congrats Robin and the team, looking fantastic. Looking forward to reading it daily

  • Jérémy Corman

    Brillant. Have fun. :)

  • StartupSandy

    Exciting initiative. Congratulations to Robin and the entire team on this entrepreneurial adventure. The first set of articles are fantastic. A fresh new style and approach that has been sorely needed. I’m looking forward to reading more.

  • Technico Blog

    Good luck!

  • FoodStartup

    Looking forward to see the European “Gap” finally filled!
    We are open to cooperation!
    Good luck :)

  • Pingback: Aktuelles 10. Dezember 2013

  • Pingback: Les femmes dans le numérique qui ont marqué 2013 | Girls in Tech Paris