As part of my recent whirlwind tour of Stockholm startups, I couldn't not go over to the Narrative offices to see what the maker of one of the first 'lifelogging cameras' is up to these days.
In our view one of the most exciting lean hardware startups in Europe, the startup sells the 'Narrative Clip', which is essentially a small camera that you can clip on to your clothes and have it automatically capture pretty much everything you see and everyone you meet on any given day.
Taking a picture every 30 seconds, the Narrative Clip records thousands of images by the end of a day, and the software that comes with the device lets you organize the photos and weed out the non-important ones.
What should be left is a perfect photographic memory of your activities and the people you've met with, basically solving the problem of memorable yet spontaneous moments not getting captured because of the time it took to grab your phone or camera. Because, you know, one never knows when (s)he's going to run into U.S. President Barack Obama.
In an interview with Narrative co-founder and CEO Martin Kallström, we talked about the current status of the company (spoiler alert: it's selling-and-shipping time!), what comes next and about the inevitable privacy issues that come with an automatic camera you can wear on you day in day out.
You can watch the interview above, and here are more video interviews featuring Stockholm’s finest tech entrepreneurs:
iZettle bags 40 million euros in Series C funding: a chat with CEO Jacob de Geer
A visit to Teenage Engineering, the lean music hardware startup run out of a garage
A visit to Klarna, the Swedish company poised to disrupt the online payment industry
Toca Boca makes games that kids can't beat. And yet, it has seen 67 million downloads so far
Music maestro: Have a look inside Spotify’s Stockholm HQ (video + photos)
How Goo Technologies plans to make the Web an even more beautiful place
(All images above credit to tech.eu)
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