German online pet food retailer Pets Deli closes “eight-figure” Series A round

Berlin’s Pets Deli, an online retailer for pet food, has closed an “eight-figure” Series A investment round. The startup declined to comment on the specific figure of the investment.

Global Founders Capital is the latest investor to join the round alongside Index Ventures and Project A Ventures. The fresh round of financing will be used to expand the Pets Deli’s multi-channel approach to sales and the countries it sells in.

Currently it sells products in Germany, Austria, and the Netherlands, and has two bricks and mortar stores in Berlin. It plans to launch in Belgium and France in Q2 and Scandinavia before the halfway point of this year. The UK and US are planned for early 2017.

According to the startup, its revenue has “increased sixfold” over the last six months. The company sells food products for cats and dogs that are free of animal by-products, artificial additives and preservatives, and slaughter waste, and have been made with advice from vets and nutrition experts.

“The investment once again highlights the considerable confidence enjoyed by our brand among the investor base,” said David Spanier, founder and managing director. “At the same time, we are now able to utilise the full range of operational competences to promote Pets Deli’s rapid growth and secure it from a structural point of view."

Initial investors Project A and Index Ventures partnered with Pets Deli in August of last year with the former providing operational support.

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