Zalando: the online fashion retail giant that's trying very hard not to stay an online fashion retail giant

We paid a visit to Zalando, the Berlin-based fashion e-commerce juggernaut that seems to be going from strength to strength while making big plans for the future.
Zalando: the online fashion retail giant that's trying very hard not to stay an online fashion retail giant

I'm continually amazed that people still think of Zalando as a fashion e-commerce company, and/or a 'tech-enabled' services provider. In reality, Zalando is a pure technology company that just happens to sell clothing and shoes, and it may in fact prove to be one of Europe's definitive tech companies.

Last Friday, I spent the better part of the day at Zalando's offices in Berlin for the occasion of the company's 'Zalando PlayDay' press event, where it outlined its vision for the future to around 50 journalists from across Europe. What Zalando is trying to transform into, after about seven years as an online fashion retail company, is a veritable digital 'platform for fashion' (more on what that actually entails below).

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