London-based online betting exchange Smarkets is a company that is making a concerted effort to be different from the rest of the world’s gambling industry, which recently saw significant consolidation.
When Betfair and Paddy Power completed their merger, it cast a shadow over the wider betting business. What kind of impact would this newly-formed giant have on other companies and exchanges like Smarkets? Would it stifle competition?
CEO Jason Trost isn’t fazed by the merger or its effects on his company.
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