Israeli marketing tech company Yotpo lands $22 million in new funding round

Israel’s Yotpo, a user-generated content marketing platform, has raised $22 million in a fresh round of funding led by Bessemer Venture Partners and appointed a new vice president.

Jeff DiBartolo, a former regional vice president of sales at Salesforce Marketing Cloud, has taken on the mantle of vice president of the company while Bessemer partner Adam Fisher has joined the board.

The company plans to open “multiple” offices outside Israel and the US in the coming months, said CEO Tomer Tagrin, as well consider possible acquisitions. It currently has offices in Tel Aviv and New York City.

“With this funding, we’ll be able to build out our platform to include more features, more integrations and more forms of user-generated content,” he added. The company claims to have seen triple digit year-on-year growth in revenue, customers, and content.

Yotpo has also received funding from existing investors, Innovation Endeavors, Marker LLC, Vintage Investment Partners, Blumberg Capital and Access Industries as well as a number of angel investors.

“Yotpo is answering the need many enterprise businesses have to collect and amplify content from their customers as a means of increasing traffic, trust and sales,” said new board member Adam Fisher. “We’re excited to join Yotpo’s team as they expand globally and across the enterprise market.”

Last year the company raised $15 million in a Series C round. Now the company’s total funding stands at $50 million.

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