French data management platform 360 & 1 raises €1.1 million from Starquest Capital and Bpifrance.
The Nice-based company was founded this year by Olivier Ricard as a data management platform that brings new customer acquisition solutions to businesses, particularly those in the e-travel sector, like AirBnB and Hotels.com.
With marketing automation technologies, predictive analytics and big data, this solution allows providers to acquire new customers by diversifying the places acquisition with lower distribution rates than current solutions. 360 & 1 also helps with services such as booking, customer relations, daily management of accommodations and product management.
Read more: Actus News (French)