Spanish digital marketing agency Gigigo acquired by Digital Dimension

Spanish digital marketing agency Gigigo Group has been acquired by France’s Digital Dimension, which is owned by Econocom.

The deal was finalised in February though no terms have been disclosed. Eurohold advised on the acquisition.

Sergio Llorens will continue to serve as CEO of Gigigo, which employs 140 people in three offices in Madrid, Mexico City, and Sao Paolo, and he will join Digital Dimension’s management committee.

“With Gigigo we are expanding our existing Enterprise Mobility service line to help Marketing & Sales engage their customers more effectively,” said Robert Bouchard, CEO of Digital Dimension, in a statement. “I was particularly impressed by Gigigo’s ability to build strong mobile strategies, deliver best-in-class UX & design and offer a smart mobile marketing SaaS platform.”

Gigigo, founded in 2004, operates in ten markets in Europe and Latin America and specialises in mobile marketing.