Media giant ProSiebenSat.1 has acquired the German Jochen Schweizer, an online platform that sells adventure and experience vouchers. The deal is reported to be worth €108 million.
On the Jochen Schweizer website, one can buy an array of experiences: a helicopter tour, bungee jumping, paragliding, or luxuries like a facial treatment with a massage. The platform also offers social networking so that one can meet like-minded people with whom to share these experiences.
The company will now merge with ProSiebenSat.1's subsidiary Mydays, a former competitor of Jochen Schweizer.
Read more: Gruenderszene (German)