London-based marketing AI startup raises $1.6 million

London-based marketing AI startup raises $1.6 million

British AI-powered marketing analysis startup has raised a $1.6 million funding round led by Partech, with participation from angel investors Sophia Bendz, who's just been appointed a partner at Atomico, and Nicolas Pinto, founder of Perceptio, which was eventually acquired by Apple. Reza Malekzadeh, partner at Partech and early VMWare employee, will join's board of directors.

Aiden's “first AI-powered marketing analyst” helps customers with taking care of Facebook ads. It's designed for mobile app marketers, and “ uses machine reading to analyse large sets of paid advertising data, and proactively make changes to improve ROI,” the company stated in a press release.

“Today’s performance marketers are bogged down with data coming from multiple sources,” said Marie Outtier, co-founder and CEO of “This problem isn’t new, but our approach of teaching a software to act like a real analyst would has never been explored before. It’s a new generation of software, one that listens, learns and acts.”

Founded in 2016, the company has raised a total of $2.3 million in funding including the current round.

In the photo: the team of

Follow the developments in the technology world. What would you like us to deliver to you?
Your subscription registration has been successfully created.