eGoGames, the Madrid-based creator of a mobile e-sports platform, has raised €3 million in funding to kick start the business’ B2B sales strategy. The round was led by three individual investors: the president of Société Générale Group, Donato González; the president of Gestamp, Francisco Riberas; and founding partner and CEO of Millenial Gaming, Jaime Martín Laborda. The Spanish startup was founded by two young entrepreneurs, Alejandro Sáez and Baldomero Sánchez, who understand the dream of becoming a professional gamer. The company created the first European e-sports platform for mobile devices that guarantees equal skill in competitors, providing a fair match. Jaime Martín Laborda of Millennial Gaming explained the importance of a fair match: “Any traditional game operator knows that young people run away from spending time in random machines where they do not control the result. Eliminating the component of luck allows them to train, be better, become professionals and earn money with their skill and effort from their mobile. eGoGames is a winning horse without any doubt.” eGoGames has already patented its algorithm in more than 140 countries. With the help of artificial intelligence, the company will continue to optimise the algorithm as the business expands. Next on the docket is selling to business customers, such as video game studios. “We have achieved a valuation of €30 million, and we are already part of the e-sports universe. We have convinced the users and now we will get the companies in the sector. We will use this boost of investor confidence to bring e-sports closer to all audiences by providing a new monetization and engagement system to the game studios in the market,” said Alejandro Sáez, CEO of eGoGames.