A new report published by real estate investment and development company Delancey has outlined an ambitious roadmap to create a world-class esports cluster at the Queen Elizabeth Olympic Park complex.
Tech and Innovation campus Here East has committed to leading the charge in what is a £60m in revenue generator for the UK in 2019, and is projected to be an industry globally worth north of $180 billion.
Here East and the London Legacy Development Corporation (LLDC) have identified a number of USP’s via the report that make Queen Elizabeth Olympic Park a natural home for the UK esports market including state of the art sporting venues, close proximity to international esports teams, academic institution engagement and local initiatives specialising in esports.
Queen Elizabeth Olympic Park has already played host to global esports competitions at the Copper Box Arena, the UK’s first esports undergraduate course offering via Staffordshire University London is already in residence, and esports and gaming businesses such as BT Sport, Sports Interactive and Bidstack all call the area home.
Here East and LLDC are setting up a dedicated team to push the initiative via marketing and communication campaigns, and establishing new esports partnerships and collaborations with local initiatives to foster talent.
“Queen Elizabeth Olympic Park already hosts some of the most high profile esports competitions, teams and businesses in the UK and Here East has become the fastest growing community of esports innovation in the country,” comments Here East CEO Gavin Poole.
“This report outlines our vision to transform the Park into a world-class esports cluster that sends a clear message to the global esports community – London has the talent, venues and expertise to become a global capital for esports.”