Founded in 2013 by Alex Petrov and Olga Kotsur, Mercaux helps physical retail stores from a point of sale into a multi-purpose in-store experience and omnichannel sales platform. Perhaps a better way of saying this is in the words of Kotsur, “What Shopify is for E-commerce, Mercaux is for physical stores.”
The offering is modular, and operated by store associates, or, self-served by customers. Through this in-store interaction, retailers stand to gain valuable customer behaviour data that can then be leveraged across other channels.
Mercaux currently counts French Connection, Nike, Holland & Barrett,Tryano department store, 12 STOREEZ, Tendam, and Benetton amongst its client base, and is in use in over 1,000 retail locations around the globe.
“The retail sector has historically been underpenetrated by new technology and COVID-19 pandemic brought a sobering realisation that this needs to change, and it needs to change fast,” comments Flashpoint’s Managing Partner Donatella Callegaris. “Mercaux is well positioned to take advantage of this shift having an enterprise-grade product and an incredible team to support the sector with its transformation. We are extremely excited to work with Olga and the team and become a part of Mercaux’s growth story.”