AI-powered decision augmentation platform Signal AI raises $50 million

London’s Signal AI has raised $50 million in a Series D funding round. The company uses the power of artificial intelligence to monitor over 5 million digital, print, and broadcast media sources and compiles detailed reports that track clients' competitive landscape, changes to industry-specific regulations, and reputation. The fresh $50 million will be used to further develop the company’s decision augmentation platform. To date, Signal AI has raised $101.6 million.

According to Gartner, by 2030, the most valuable usage of artificial intelligence will be in the decision augmentation sector and account for 44% of the global AI-derived business value. With applications ranging from PR and communications, to ESG opportunities, to supply chain risks, Signal AI is already ahead of this curve and offering its clients access to data and insights previously impossible, or at least not compiled by a team numbering in the hundreds, if not thousands.

And those that want to get a leg up on the competition have taken notice. Signal AI counts 40% of the Fortune 500 amongst its client base derived via a partnership with global conglomerate Deloitte.

Signal AI’s $50 million Series D round was led by Highland Europe with participation from abrdn. Existing investors include Redline, MMC, Hearst, and Guardian Media Group Ventures.

“Our vision at Signal AI is to transform business decision making through augmented intelligence. We are thrilled to have Highland Europe and Aberdeen Standard Investments join us in this latest round and appreciate the continued belief and support of our existing investors,” commented Signal AI CEO and co-founder David Benigson. “The investment will allow us to continue to attract the best in class ML and AI product engineering talent, to scale our AIQ platform, grow our international hubs and advance the use of our decision augmentation solution with some of the world’s biggest companies.”