Gousto goes for the gold, rakes in $150 million at valuation pushing $2 billion

London’s Gousto has raised $150 million in new funds. The deal is a combination of equity financing provided by SoftBank ($100 million) and debt financing via HSBC and Barclays ($50 million), and now gives the company a valuation of $1.7 billion. An original pioneer of the concept in the UK, Gousto provides consumers with a steady stream of over 60 various recipe box kits delivered fresh to their doorstep.

Gousto’s new funding will in part be used to push forward with the launch of an automated and AI-driven fulfilment centre near Birmingham. With four additional such hubs on Gousto’s radar, according to the company, this investment will provide a 40% increase in overall capacity.

“2022 is set to be another impressive year for Gousto, as we capitalise on the accelerated mega trends driving change in the grocery market: convenience, health, sustainability. This successful raise is further testament to the relevance and appetite for our recipe box solution,” commented founder and CEO Timo Boldt.

Since late September 2013, Gousto, a certified B corporation, has raised a total of just $361.5 million.