London’s learning management system Looop acquired by 360Learning for $20 million

Parisian collaborative learning platform 360Learning has acquired Looop for $20 million in a mix of cash and shares. 360Learning received a strong vote of confidence last October when it announced a $200 million investment round co-led by Sumeru, SoftBank, and Silver Lake Waterman, and M&A activities were specifically mentioned. The Looop acquisition marks a first for the company, with presumably more announcements in the future.

Having had a front-row seat to the damage that substandard learning and development programmes can have on business, staff morale, and productivity, in 2014 Ben Muzzell and Dan Gray set out to build a better mousetrap. Employing a series of automations, Looop is a learning management system that eschews the repetitive manual work from the process, resulting in an embedded process that allows teams to create resources with as much, or as little, content as desired, sourced from any input, and delivered when needed.

In doing so, that mousetrap has struck a chord, as Looop reports consistently achieving outstanding satisfaction ratings on eLearning platforms including Capterra (4.9/5), G2 (4.9/5), and eLearning Industry (97%), and has become the defacto L&D provider to companies including Klarna, Monzo, Cazoo, and ASOS. If the credentials don’t already speak for themselves, Looop reports an annual growth rate of 100%, all while being cash flow positive.

From 360Learning’s perspective, the acquisition couldn’t happen at a better time. As the effects of the pandemic continue to play out, companies around the globe are beginning to see the Great Resignation kicking into gear and are pumping huge amounts of capital into talent retention, least of which, learning and development programmes. How much capital? According to Market and Markets, over the next four years, corporate spending on L&D will surge from the $15.8 billion seen in 2021 to a robust $37.9 billion by 2026.

“We started Looop because L&D deserved better than the outdated technology they were being burdened with. They needed tools to be true collaborators, not just administrators, so that’s what we built, and that’s what we’ve seen work fantastically well,” said Muzzell. “360Learning saw the same need at the same time, and to now join forces with combined resources, complementary approaches, and a shared belief in collaborative learning is unbelievably exciting.”