Changing the way world shops for homeware gets London retail startup £1.2 million funding

London-based online platform curating homeware from the UK’s best independent brands, Glassette has raised £1.2 million funding. The seed round was led by Nigel Wray and a consortium of angel investors, including Stephanie Phair, Michelle Kennedy, Whitney Hawkings (CEO and co-founder, FLOWERBX), Peter Hawkings, Adam Levine (founder, HERO) and Fred Kooij.

The extra capital will enable the company to recruit and build the core team while focusing on growing its global audience by expanding into international markets, with a goal to launch in the U.S. market this year.

Going forward, the company will also continue to build its brand offering by sourcing bigger, global brands that share their values and ethos, while staying true to their discerning design-led curation.

Co-founded by Laura Jackson and Daniel Crow, Glassette was launched in November 2021 as a digital platform where consumers can discover new, bespoke and beautiful homeware, hand-selected and sourced through the eyes of its founders.

The startup is also rolling out ‘original art kiosk’ this year to democratise the original art market for consumers. Throughout the year, the platform will also reveal new curated products and a series of Glassette Editions: exclusive limited-edition designs created in partnership with brands and available to buy only at Glassette.

Laura Jackson, co-founder and co-CEO, Glassette said: “Glassette is all about championing the best homeware brands and makers, giving them the opportunity to sell to an engaged, enthused community. Following the last two years, we have seen an uplift in consumers investing in their homes and so Glassette was born with the vision to aggregate and source the very best, design-led brands and products in one digital seamless shopping solution. This funding reflects confidence in our ability to revolutionise the homeware industry and to make a difference for good as we seek to engage global audiences at scale.

Daniel Crow, co-founder and co-CEO, Glassette said:” Our mission is more than just selling products. We want to change the way the world shops for homeware, encourage thoughtful consumerism and champion sustainable values and change in an industry that needs shaking up.”