Connecting brands and the e-sports streaming industry, Aggero raises $2 million

London-based Aggero has raised $2 million in a seed round. The company connects brands and advertisers with the gaming/e-sports streaming industry providing analytics and monetisation mechanics. The funding is expected to help Aggero further develop its existing technology stack as well as press forward with R&D projects that include AI integrations, creator monetization tools, and Metaverse applications. To date, the startup has raised $3.3. million.

Awash in an endless sea of streaming gamers, what Aggero is setting out to do is help brands find and measure the performance of key players that can maximise advertising spend.

“The traditional divides between digital and social media, influencer, paid media, and livestream marketing have broken down with the advent of the new Creator Economy paradigm. Brands and individuals have all become content creators in an ecosystem that blends fandom, entertainment, advertising, and revenue,” explained Aggero CEO and founder Cristian Manea. “By unifying partnership management, monetization systems, and measurement, while setting a future path to design applications with a focus on Metaverse applications, Aggero will be a comprehensive strategic platform for the evolving Web3 marketing landscape.” 

Aggero’s $2 million seed round was led by LAUNCHub Ventures with GapMinder, SCM Advisors, Klaas Kersting, and Phil Mohr participating. The new investors join bValue, Founders Factory, Engine Media, and a host of angel investors including Sundance DiGiovanni, Todd Harris, Craig Fletcher, Chris Chaney, Wouter Sleijfers, Joe Zhou, Darrel Lewis, Malin Stefanescu, Dan Ghita, and Octavian Patrascu.