UKTV backs London’s experience booking platform with £1 million

London-based platform to enable locals and tourists to book e-tickets for attractions and activities, easyGuide has raised £1 million in funding from broadcaster UKTV via its multi-million pound investment fund, UKTV Ventures.

The £1 million investment comprises an airtime-for-equity agreement which will see easyGuide launch its maiden TV advertising campaign across UKTV’s seven linear channels from 1 July. It will provide easyGuide with access to an audience of over 26 million viewers a month and in return, UKTV will gain an equity stake in the business.

Founded in 2019, the UK-based startup enables tourists and locals to discover what’s available in their area and instantly book tickets to exciting activities and experiences around the world. It operates as a standalone commercial entity under the ‘easy’ family of brands.

Blake Anthony Reddy, CEO of easyGuide said: “With travel truly back post-lockdown, people are more eager than ever to find the best and most unique activities and experiences while travelling and in their local area. The huge reach that the UKTV network provides is the perfect way of building our brand recognition with a whole new audience.”

Brendan Kilcawley, head of commercial at UKTV Ventures, added: “The sizeable activities and experience sector of the travel and tourism market is continuing an upward trend. Hence, it is an exciting time to partner with easyGuide.”