Looking beyond outdated PDF decks and email chains, trumpet tunes with £1.6 million

According to a Gartner report, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025. To do away with outdated PDF decks and email chains and tackle this booming space, London-based B2B sales startup trumpet has secured £1.6 million in a pre-seed funding round.

Founded by Rory Sadler, Nick Telson and Andrew Webster, the platform allows sales professionals to create personalised and data-driven microsites, or ‘Pods’, in minutes, using APIs, no-code tools and templates. It allows users to chat directly with customers in one place while tracking customer engagement and leveraging top-performing content via AI-powered analytics. The data and engagement gathered across different sales Pods will automatically alert trumpet users to help convert more opportunities, quicker.

According to the company, it can double deal conversions as it saves salespeople 10 hours a week on average and reduces the length of the sales cycle by 40 percent. The investment was led by Lightbird Ventures, alongside Triple Point Ventures, Haatch and female-led Anamcara Capital, and a number of high-profile operators from Loom, Cognism and Reachdesk.

The fresh capital will allow trumpet to grow its engineering, marketing and commercial teams to meet the demands of a customer waitlist of more than 1,600 SME and enterprise companies from over 10 countries, including the likes of Otta, Datadog, Deel, Google, and GoCardless. 

Rory Sadler, co-founder and CEO of trumpet said: “Having personally experienced the pains of designing and personalising countless sales assets and navigating complex buyer journeys throughout my career, I'm confident trumpet is the answer to these industry-wide problems. The platform provides salespeople with a no-code solution to create live, centralised and personalised microsites that can be used across the entire sales cycle. This seamless experience speeds up, and optimises buyer journeys whilst reducing the growing amount of admin salespeople are faced with.”

Thomas Meier, managing partner at Lightbird Ventures added: “We see a huge market shift happening in which companies use technology to enable the buyers' decision-making process and leverage data & engagement metrics to increase conversion rates during the sales process. trumpet’s solution delivers a superior buyer experience from a first sales touch point through to onboarding and gives revenue teams superpowers.”