Norwegian content management platform Sanity has received strategic investment and inked a deal with e-commerce startup Shopify. The partnership will offer Shopify’s merchants new capabilities to significantly improve shopping experiences through inspiring product and brand content.
By joining forces, the two startups are bringing e-commerce and content together. The deal will allow merchants to tell their stories, inspire their audiences, and flexibly adapt their product information, brand assets, and other content faster than ever. According to the company, Sanity is the first CMS partner to launch an app for Shopify’s headless commerce framework, Hydrogen, and is Shopify’s only investment in a content platform company to date.
Since its launch in 2017, Sanity offers a platform for structured content that lets teams build digital experiences. Serving the likes of Burger King, AT&T, Puma, and Unilever, the platform treats content as data and hence can program and shape data from a single source.
Magnus Hillestad, CEO and co-founder of Sanity said: “Our partnership and early collaboration on a content app for Hydrogen and Oxygen delivers new potential to Shopify’s customers, the developer community that builds on Shopify and Sanity, and ultimately for the consumers who benefit from better shopping experiences.”
The Sanity Connect for Shopify app, which was rolled out this month, is built to operate with Shopify’s headless commerce stack, Hydrogen and Oxygen. Merchants building completely custom storefronts on Shopify can also deploy immersive product stories with rich media, embed product content on external channels, enable 1-click ordering anywhere on a website, orchestrate promotions to email and social media, and much more.
Brandon Chu, VP of product acceleration at Shopify said: “Working closely with Sanity is a strategic priority for us since having great content capabilities is paramount for merchants to offer great commerce experiences.”