Ghent-based StoryChief, which taps AI to customise marketing content, scores €3.4 million

Ghent-based startup StoryChief has raised €3.4 million in funding to drive growth through content for its customers and tackle more complex content marketing challenges within the enterprise space. The round was led by Capricorn Partners via their Capricorn Digital Growth Fund. The other participants in the round included existing investors Peak, Anthony De Clerck, Pieter Casneuf, Johan Van Damme, and Willem Delbare.

The new capital injection will drive the platform’s international growth and enable innovation in its machine learning and AI capabilities. The platform is currently being used in 65 countries.

Founded in 2017 by Valeri Potchekailov, Gregory Claeyssens, and Brik De Maeyer, the platform helps agencies and marketing teams manage their content life cycle right from planning, briefing, multi-channel optimisation, approval, publishing to analytics. This in turn helps boost its customer’s digital footprint, brings in new leads, and increases sales.

Along with streamlining the processes of collaboration and content publishing, the platform will also enhance its data engine to help marketing agencies and enterprises make better decisions when it comes to digital communication.

Valeri Potchekailov, co-founder and CEO of StoryChief said: “We see more and more demand coming from larger international marketing teams. Often, they work in silos where it is harder for them to stay aligned on external communication. StoryChief breaks that barrier and helps, for example, a marketing lead from Italy easily pick up corporate news from the U.K. and adjust the message to their local market.”

Steven Lambert, investment director at Capricorn Partners added: “StoryChief is first mover in the next generation of smart marketing platforms, which will not only replace point solutions, but also cover the entire content life cycle in a smart way.”