Amsterdam-based cloud-native project management software platform with a focus on creative services companies, Rodeo has raised strategic growth investment from PSG, the amount of which remains undisclosed.
The new deal will support the startup’s global expansion plans through organic growth and mergers and acquisitions. PSG would assist the startup in pursuing a focused buy-and-build strategy to acquire more items that support the fundamental processes of creative services organisations. This will help Rodeo to construct a complete cloud suite of software solutions.
Founded in 2016 by Pieter Vos, the SaaS software company offers all-in-one project management software with a focus on creative service customers. The company’s solution helps customers to optimise their workflows by harmonising planning, administration and reporting processes. Through Rodeo, users can cover the entire project lifecycle, connecting each step of the process – from the budget to estimate, planning, time-tracking, invoicing and reporting.
Pieter Vos, founder and CEO of Rodeo, said: “We have found an excellent partner in PSG based on the firm’s significant experience in supporting founder-led software companies seeking to build category leaders. We are looking forward to working with the team at PSG to identify and execute on new opportunities to further accelerate our growth organically and through M&A.”
Christian Stein, MD at PSG, added: “Rodeo is well-positioned to benefit from the growing adoption of project management software tools and has the potential to become the leading cloud software champion for the creative services sector.”
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