Berlin’s smart tech for senior citizens, marta picks up €6.6 million

According to Crunchbase, venture funding for age tech has grown 10x since 2011 and surpassed $1 billion in 2020.

Tackling the €18 billion age tech market in the DACH region alone, Berlin-based digital platform for live-in care marta has raised €6.6 million in funding. The fresh funding will facilitate setting new standards for more affordable, transparent, and reliable live-in care. The company plans to expand the core team in Germany, Poland, Romania and Lithuania and scale up business processes.

The seed round was led by Capnamic and Almaz Capital and backed by GMPVC, Ithaca, SumUp Impact Fund, Verve Ventures and angel investors, including Christian Vollmann, Johannes Schaback, Laura Esnola, Dr. Steffen Zoller and Julian Stiefel.

Founded in 2020 by Philipp Buhr and Jan Hoffmann, the Berlin-based startup aims to change the way elderly care is offered today.

With its algorithm-based marketplace, marta solves the pressing problem in live-in care, namely the usually poor fit between care seekers and caregivers. Its data-driven approach ensures matchmaking and significantly decreases costs and complexity for families seeking care for their elderly relatives while increasing caregivers’ ability to negotiate the terms of their contract and their earnings.

The platform is currently active in four countries and has provided at-home care services to over a thousand customers and caregivers.

Jan Hoffmann, co-founder of marta said: “We have seen how difficult it was to organise care with our grandparents. Aging is a natural process and we must have the tools and skills to manage it appropriately. We can significantly leverage technology to help elderly people, their families, and the caregivers.”

Jörg Binnenbrücker, founding partner at Capnamic added: “marta has created a transparent marketplace that connects caregivers directly with families seeking care. At this point a truly unique approach based on digitisation. We have been following marta for the past months and are impressed by the technology and traction the team has delivered.”