Just days after announcing a £2.5 million investment, Auddy is on a roll and has acquired Vienna's Audiomy, a podcast advertising sales company focused on the German language/DACH region. The financial terms and conditions of the deal remain undisclosed.
With Insider Intelligence projecting that podcasting will be a $94.88 billion industry by 2028, and 2022 will see 424.2 million podcast listeners worldwide, if you thought podcasting was dead, think again.
While they might not yet be a household name, Auddy slowly assembling an arsenal of all things ‘pod including production, publishing, marketing, and distribution services. With the acquisition of Audiomy, they’ve rapidly accelerated their time to market in the German-speaking world.
"With Audiomy becoming part of Auddy, we are delighted to offer our clients and podcasters innovative opportunities and an exciting experience within the rapidly growing podcast advertising industry,” commented Audiomy co-founder, Christine van den Brink-Dunai.
This is Auddy’s third acquisition, preceded by podcast production company Radio Wolfgang which is definitely not an all-Mozart radio station (yes, I was disappointed too), and Concure Music, a US-based service that aims to pay musicians fairly for streaming their music.
“While their business is in great shape, it's the team at Audiomy that made me so certain to want to proceed. Our combined ambitions mean the next few years are going to be very exciting,” commented Auddy’s David Couch. “For our advertisers and our podcasters, this acquisition now offers immediate and exciting new growth opportunities across the largest podcast markets in Europe. These are very exciting days in the next chapter of Auddy.”