Blurring the lines between the virtual world and reality, Barcelona-based startup dedicated to creating avatars for the metaverse, Union Avatars has raised €1.2 million in funding to offer tools to manage the digital identities of companies and individual users.
The round was led by Inveready and Fi Group and backed by GoHub Ventures, Outlier Ventures, Inlea, Rat Gasol and Carlos Solana. The new cash will be used mainly for product development and international expansion.
Founded in 2020 by Cai Felip and Jordi Conejero, the company aims to help shape the future of virtual identity in the metaverse. It offers avatar solutions so users can have a digital representation in video games, social networks, virtual reality worlds, or gamification.
Union Avatars is now taking a step towards Web3 by integrating avatars of the metaverse into the blockchain. Cai Felip, founder and CEO of Union Avatars said: “The big change is to have an avatar that is like a passport to any metaverse and this is possible thanks to this new integration that we are doing with Web3”.
Going forward, the startup plans to launch UnionID, a digital identity project, with which users will be able to have a totally secure identification system with absolute control over their privacy. According to the company, UnionID will be a 100% secure identification card that will allow users to log in to different platforms without exposing data. Users will be able to take digital assets with them from platform to platform while maintaining absolute control of privacy.