Managing headless storefronts for e-commerce brands lands €5.4 million for Instant Commerce

According to the Salesforce State of Commerce report, 80% of businesses that don’t currently have headless commerce technology plan to implement it in the next two years. But building, maintaining and managing headless storefronts is an enormous task that requires a lot of capital and human resources.

Dutch headless storefront builder, Instant Commerce has raised €5.4 million in funding. The company claims its no-code approach allows storefronts to be brought to market up to ten times faster and cheaper than traditional solutions. The round was led by HV Capital and joined by Hearst Ventures and existing investor firstminute capital. 

The latest round comes on the back of its €2.1 million pre-seed funding, bringing total investment to €7.5 million. The new cash will be used to accelerate product innovation, increase partnerships and integrations, enter new European markets and lay the groundwork for its expansion into the U.S. 

Founded in January 2022 by Coen, Sam van Hees, and Doeke Leeuwis in Amsterdam, the headless storefront builder enables e-commerce brands to build unique storefronts in an easy and fast way. The platform empowers every member of the e-commerce team from developers to marketers. Marketers can add new features, launch new pages, and build storefronts without touching a single line of code and developers can build custom blocks and integrations and add advanced customization features without worrying about the technical architecture and deployment.

Coen van Hees, co-founder and CEO of Instant Commerce, said: “Our platform solves a huge challenge for e-commerce brands - how to build a highly functional and engaging online storefront in a fast and cost-effective way without having to rely on a large team of developers. As a result, we’ve experienced an incredible amount of growth in such a short period of time. Now, with this investment we will be able to really ramp up our expansion plans and enter markets beyond Europe.” 

Said Alib Haschemi, investment manager at HV Capital, added: “The growth that Instant Commerce has shown since its founding demonstrates how strong the demand is for a solution that enables brands to build and deliver best-in-class online shopping experiences in a fast and intuitive manner.”