A new study by CoinGecko, analysed thousands of NFT-related search terms to see which is Googled the most, with the most common phrase questioning what an NFT is, averaging 948,000 searches around the world every month.
In the number two spot, the phrase is “How do you create an NFT?”, garnered an estimated 287,000 average monthly searches online.
In third place is “Where to buy and sell NFTs?”, which is Googled 116,400 times a month on average.
The top five is rounded out by “What is the most expensive NFT?” in fourth with 102,000 monthly searches, followed by 64,000 searches each month for “Why are NFTs valuable?”.
"Are NFTs bad for the environment?” ranks as the sixth most searched NFT question, with an estimated average of 32,000 searches each month globally, followed in seventh by “What does minting mean?” on 29,800 monthly searches.
Numbers eight and nine, “Why can NFTs be so expensive?” with 27,000 global monthly searches and “Are NFTs a better investment than crypto?” with 19,200 global searches each month.
With a variety of answers presented to users via a stream of Google results, Zhong Yang Chan, Head of Research at CoinGecko weighs in with his own thoughts:
1. What is an NFT? – 948,000 monthly global searches
NFTs are unique, non-fungible tokens on the blockchain, often used as digital representations of assets such as art, collectibles, music, video game items, and real-world assets such as property deeds, luxury items, diamonds, and more.
2. How do you create an NFT? – 287,000 monthly global searches
NFTs can be generated through the deployment of smart contracts. NFT marketplaces such as OpenSea, x2y2 and Magic Eden makes the NFT creation process more user-friendly, where the user can upload files and mint them as NFTs on the blockchain.
3. Where can you buy/sell NFTs? – 116,400 monthly global searches
NFTs can be traded on a variety of marketplace es across different blockchain networks such as OpenSea, Magic Eden, LooksRare, and even on some centralized exchanges such as Binance or FTX.
4. What’s the most expensive NFT? – 102,000 monthly global searches
While most attention on NFTs are focused on profile picture collections like the ‘Bored Ape Yacht Club (BAYC)’ or ‘CryptoPunks’, the most expensive individual NFT is Beeple’s ‘The First 5000 Days’, a collage of art created daily for over 13 years, which sold for $69 million.
The most expensive collection ever sold on the primary market was https://www.coingecko.com/learn/10-most-expensive-nfts-ever-sold, which raked in $92 million.
5. Why are NFTs valuable? – 64,000 monthly global searches
As with physical art and other collectibles, an NFT becomes valuable if others perceive that it has value. The creator, the community surrounding the NFT, along with other factors, all influence the inherent value of the NFT. In the case of game NFTs, it could represent game asset ownership within the game or metaverse, and the game development or metaverse roadmap can drive the NFT value up or down.
6. Are NFTs bad for the environment? – 32,000 monthly global searches
Environmental concerns surrounding NFTs are because NFTs are minted on the blockchain. However, the most popular chains for NFTs such as Ethereum (post-Merge), Solana and Polygon are all now based on the Proof-of-Stake consensus mechanism, which are energy-efficient. Users can opt for more energy-friendly networks to mint NFTs.
7. What does minting mean? – 29,800 monthly global searches
Minting is the act of generating a record of an item, like an image or audio file onto the blockchain as an NFT. Typically, the record consists of a path to retrieve the item from a database, as well as valuable metadata – for instance, the original creator, time stamp of when it was created, traits, and more.
8. Why can NFTs be so expensive? – 27,000 monthly global searches
Select NFTs have fetched soaring prices because of their exclusivity – through the blockchain, an NFT holder can verify that they are the sole owner of an item. In the case of NFT collections, NFTs with popular or rare traits are typically more sought after, and would fetch higher prices, due to its higher demand. Some NFTs also confer special privileges or rights, such as access to an exclusive club or community, which can be attractive to some.
9. Are NFT’s a better investment than crypto? – 19,200 monthly global searches
NFTs are neither better nor worse than crypto as an investment. Just like traditional art, luxury goods, stocks, derivative products and so on, NFTs are merely one of the many asset classes available. Similar to crypto, NFT prices can be extremely volatile in nature, and we advise everyone to do your own research (DYOR) before investing.