London-headquartered ENVOY has just announced its pre-seed round, nailing down €750,000 in funds for its SaaS platform that lets paid-for content providers let friends refer friends for free, driving peer-to-peer marketing efforts.
ENVOY says P2P word-of-mouth is the "most trusted" form of marketing with each person a potential sales ambassador thanks to instant messaging group chats, social media and time-lapse stories.
With its SaaS offering, content paywalls disappear on promotional video, text, computer games and websites, but only for people lucky enough to be in the URL-holder's friends network.
Envoy claims four out of five of its referral URLs are opened by the recipient "within 10 minutes."
GMPVC Opportunities, a specialised venture fund allied to German Media Pool, is backing its pre-seed raise as the largest investor.
GMPVC investor and founder Niko Waesche said: "Especially in challenging times like these, innovative publishers are interested in the marketing power of content sharing."
"ENVOY does a fantastic job of making sharing as frictionless as possible for their media clients.”
ENVOY's founding talent includes veterans of the London and Paris paid-app scenes. The software is described as being GDPR compliant (meaning it meets the EU's data privacy laws), and also records user conversion and ad spends for content linked through its platform.
Henrik Karlberg, founder and CEO of ENVOY, said: "We were delighted to have GMPVC join the ranks of our investors.
"With their media for equity and cash funds, GMPVC have been active in the media industry for more than ten years, making them perfect partners for ENVOY.”