Never mind the bollocks, here’s Podimo

If you’re one of the many, many, and I do mean many folks that tuned in and/or started your own podcast over the past few years and happen to be living in a non-native English-speaking market, chances are, you’re already familiar with Copenhagen-based Podimo.

When I profiled the company in September of 2022 they were active in Denmark, Norway, Germany, Spain, The Netherlands, and 17 Latin American countries including Mexico, I noted a somewhat surprising English language market absence. The UK certainly fills that void. 

Also of note, while North America was, is, and is forecasted to be the biggest podcast market globally, Podimo has no presence there, however, in September the platform’s career page was chock full o’ positions in Mexico, which are now no where to be found.

I’ll leave you to fill in the blanks.

Today’s announcement might not be the big slice of the pie, but there’s no denying that Podmio’s UK market entry is certainly one that will make some waves, and while this is purely speculation, in this author's mind, could very well be a stepping stone for a journey across the pond.

Over the next year, Podimo will release more than 20 podcast series in the UK including 5 episodes produced in conjunction with Press Gazette Future of Media Awards double winner Tortoise Media. The organisation notes that as part of its wider UK strategy, these podcasts will be available on all podcast platforms globally via RSS.

"We’ve seen a great response from creators and listeners in the 3 years since we’ve been producing shows in the UK at a small scale,” says Podmio’s Global Head of Studios, and coincidentally London-based Jake Chudnow. “We feel the time is right to invest further in the market by collaborating with industry-leading partners and putting together a slate of exciting voices and shows that we think the UK audience will love. This is the next step in Podimo's exciting journey into the UK." 

If Podimo and/or audio entertainment is up your alley, stay tuned, as a little birdy has informed me that Podimo CEO and Founder Morten Strunge will be joining us for the Tech.eu podcast soon!