Paris-based Agua Blanca has raised €3 million in a seed funding round that will see the just-over-a-year-since-lanch company press forward with a marketplace expansion. The capital was provided by Daphni (backers of Back Market and Typology, to name a few), Prisma Media Group in way of a media for equity deal, and several undisclosed angel investors.
Founded by Sébastien Fabre, ex-CEO & co-founder of Vestiaire Collective, and Yann Le Chatelier, and ex-Artistic director of Vestiaire Collective, the eco-friendly startup is aiming to build a consumer-centric marketplace that’s historically high in purchase recurrence, but low online penetration.
“Awareness of the impact of hygiene and cleaning products on the environment and health is general. Agua Blanca facilitates the adoption of new uses, by making this category readable, accessible, and irresistible”, explained Yann Le Chatelier and Sébastien Fabre.
As for the capital provided and the marketplace expansion, first up on Agua Blanca’s list is the launch of its own dishwasher tablets this month, as well as a global marketplace launch before the summer comes a-rollin’.
“The specificity of the categories targeted by Agua Blanca lends itself perfectly to the marketplace model and we are convinced that Agua Blanca can establish itself as a benchmark trusted third party in the home and body care markets,” said Daphni’s Shabir Vasram and Pierre- Eric Leibovici.