Porsche acquires majority shares of Croatia’s Greyp Bikes, folds company into Porsche eBike Performance

Founded by Croatian serial entrepreneur Mate Rimac, the one in the same as Rimac Autombili, as of late November 2021, Porsche already held a minority stake in Greyp.

When Porsche acquired Munich-based e-bike company Fazua in mid-2022, the statement had been fully addressed: after making a major pivot from “just” sports cars in 2002 with the arrival of the Cayenne SUV, and the introduction of the company’s first electric car, the Taycan in 2019, the stalwart of Stuttgart is now looking to corner the market on electric bicycles.

And now with Greyp being folded in to, and falling into the same company as Fazua, Porsche eBike Performance, the plan is becoming clear: the once sports-car-only company is going all in on the two-wheeled experience as well.

According to a report filed by Ksenija Puškarić in Zagreb-based publication Lider, the Porsche eBike Performance conglomerate will divvy up duties with Greyp focusing on the development and production of electric bicycles and bicycle management software, while Fauza will remain focused on its specialty - compact lightweight motors.

At the time of the Fauza acquisition Porsche provided a look into the company’s strategy noting that future e-bike activities, “will be merged through the establishment of two joint ventures with the Dutch company Ponooc Investment B.V. The first joint venture will develop, manufacture and distribute a future generation of high-quality Porsche e-bikes. The second will focus on technological solutions for the fast-growing micromobility market.”

Terms and conditions of the acquisition remain undisclosed.