Parisian customer engagement marketing platform aimed at B2C marketing teams Splio has acquired crosstown martech startup Tinyclues for an undisclosed figure.
The acquisition marks an exit for Tinyclues backers ISAI and Elaia which have supported the company since late 2013, as well as Alven Capital and EQT Ventures.
Tinyclues creates software for monitoring B2C marketing campaign intelligence using AI, gathering relevant business data, and using it to predict future buyers of products. In so much, brands gain a more accurate view of what will be successful and can craft campaigns accordingly. Customers using Tinyclues’ services include Veepee, Fnac, Accor, Samsung, Tiffany & Co., and SNCF Connect.
On the other side of the table, Splio’s AI-powered platform provides companies and brands the ability to activate and engage customers in what the company refers to as “a unique relationship on a one-to-one basis.”
Splio counts brand names including Conforama, Gocco, Perfume's Club, Eurekakids, Intersport, Decathlon, and Fotoprix amongst its client base
“The Tinyclues platform, with the addition of deep learning, reinforces our leadership and provides us with new growth opportunities, both in sectors and geographically," said Splio CEO Mireille Messine.
Post-acquisition, Splio reports a headcount of 250 employees in Europe and EMEA and a portfolio of 500 clients ranging from medium-sized companies to large groups in various sectors (retail, catering, e-commerce, telecommunications, and travel), with an ARR greater than €30 million.
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