London-based social fitness app, GoJoe announce a seed round of £1.2 million, add another sports star to its investor list and prepare to internationalise its B2B SaaS product.
The round was led by Superbet Ventures and includes Animoca Brands and ex-Manchester United footballer, Michael Carrick.
GoJoe’s app is the ‘online version’ of its founders, Will Turner and Phil Steele’s university ‘competitive activities’ with their uni mates. They decided to create the social platform to bring workplaces and individuals together to achieve their fitness goals through a gamified and AI-based platform.
The platform combines wearables, expert content and unique team-based challenges allowing people to get active as individuals, while feeling part of a competitive challenge (anyone else getting flashbacks to those pandemic step challenges?) in all manner of activities – over 30 different activities in fact.
Diageo, PayPal, Experian and Amazon are some of the workplaces using the platform to put a pep in their employees step.
“We are excited to become strategic investors, convinced by the vision of GoJoe’s founders. They are exactly the type of start-up that we are looking for in the venture capital market. Having an unique and highly scalable business model, found at the cross-roads of wellbeing, sports and social apps, GoJoe has an impressive potential of organic growth with a wide range of demographics,” says Paul Neagoe, VC at Superbet Ventures.
Olympian and British triathlete Alistair Brownlee is also named as an early investor in GoJoe.
“We’re delighted to be bringing on board some incredible investors as part of this round, ranging from consumer brands, gaming companies and strategic angels. We’re a product built for people, regardless of whether they are using it in or out of work. On the B2B side, we’ve always known that there was a massive opportunity to build something better than the tired and un-engaging step-based products wheeled out by workplaces," says GoJoe’s founding team.
"This round will enable us to significantly scale and internationalise our B2B SaaS product, offering workplaces a new, innovative way to connect and engage their employees and give their staff something they actually love using,” they add.
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