Edited raises $15 million to accelerate merchandising experience platform

London-based Edited, an AI-driven merchandising experience platform, has announced it has raised $15 million in funding to help accelerate its product development and to provide partnerships, and M&A opportunities to expand Edited’s value proposition to customers.

The round was led by Delta-v Capital and includes original investor Wavecrest Growth Partners with Beringea LLC and Hermes GPE.

“In speaking with Edited’s customers, we heard again and again that they couldn’t imagine doing their jobs without Edited. That type of advocacy is a clear indication of a company that has found a product-market fit. We are excited to partner with Doug and the leadership team as they capitalise on their market leadership position by further investing in growth,” said Colin Barclay, Partner at Delta-v Capital.

Edited helping retailers improve predictability in their business by intelligently connecting data, driving insights and automating actions. With Edited, retailers can infuse data into every strategic decision in the product life cycle.

“Retailers need to be able to make faster, more surgical decisions, with higher levels of predictability and confidence. With this additional funding, we can continue investing in our platform and allow merchandisers to positively impact their customer experience with powerful insights, fuelled by machine learning,” said CEO of Edited, Doug Kofoid.