Ex Google X, Mo Gawdat joins Flight Story as lead on how AI will impact the digital marketing firm

The London-based marketing and communications company has announced Mo Gawdot, formerly chief business officer at Google X, has joined the firm as Chief AI Officer.
Ex Google X, Mo Gawdat joins Flight Story as lead on how AI will impact the digital marketing firm

UK marketing and communications company Flight Story has announced Mo Gawdat, formerly chief business officer at Google X has joined the team as Chief AI Officer.

The firm co-founded by Steven Bartlett and Oliver Yonchev has made the strategic hire as it looks at how the application of AI can be used to enhance its offering. 

Gawdat swaps Google X's self-driving cars and the company’s Google Life sciences division for the marketing comms company as he brings with him experience from other tech giants IBM, Microsoft. The author of Scary Smart: The Future of Artificial Intelligence and How You Can Save Our World has the understanding that 'the gravity of AI is central to the global conversation on the next technological age'.

"We need to act proactively and intelligently to its challenges: I am not in a position to not change the course of AI and its impact, but with the resources and reach I have been given, I can influence the way people perceive it - and that’s where I’m focusing my attention," says Gawdat.

“Artificial Intelligence has been entrenched in our lives for years - it’s nothing new - in social media, for example, we’ve been working to please algorithms to further our communication reach for some time now. The sophistication of digital intelligence is such that it has become autonomous and is something that needs to be appealed to, rather than controlled. It’s vital we stay attuned to how to do this, or risk being left behind," he says. 

“Every enterprise employing this potent technology must be cognisant and deliberative about both aspects of this reality. Without quick and informed legislative intervention, our society risks sleepwalking into an unparalleled social and economic crisis," says Bartlett. 

“As the founder of a global marketing agency, which advises brands on implementing this technology, it is my responsibility to ensure we have industry leading experts at the very top of our team. That’s why I’m thrilled to announce the induction of Mo Gawdat into the Flight Story team today, as our Chief AI Officer," he adds. 

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