Gawdat swaps Google X's self-driving cars and the company’s Google Life sciences division for the marketing comms company as he brings with him experience from other tech giants IBM, Microsoft. The author of Scary Smart: The Future of Artificial Intelligence and How You Can Save Our World has the understanding that 'the gravity of AI is central to the global conversation on the next technological age'.
"We need to act proactively and intelligently to its challenges: I am not in a position to not change the course of AI and its impact, but with the resources and reach I have been given, I can influence the way people perceive it - and that’s where I’m focusing my attention," says Gawdat.
“Artificial Intelligence has been entrenched in our lives for years - it’s nothing new - in social media, for example, we’ve been working to please algorithms to further our communication reach for some time now. The sophistication of digital intelligence is such that it has become autonomous and is something that needs to be appealed to, rather than controlled. It’s vital we stay attuned to how to do this, or risk being left behind," he says.
“Every enterprise employing this potent technology must be cognisant and deliberative about both aspects of this reality. Without quick and informed legislative intervention, our society risks sleepwalking into an unparalleled social and economic crisis," says Bartlett.
“As the founder of a global marketing agency, which advises brands on implementing this technology, it is my responsibility to ensure we have industry leading experts at the very top of our team. That’s why I’m thrilled to announce the induction of Mo Gawdat into the Flight Story team today, as our Chief AI Officer," he adds.