Laundryheap cleans up in Paris as it acquires Wast

On-demand laundry and dry-cleaning platform Laundryheap has acquired French rival Wast, racking up its third acquisition in fourteen months. No financial details have been disclosed.

Wast is a Paris-based laundry delivery app founded in 2016 by Yannick Mbengue, David Gourdet and Ziad Abourjeili who met in uni. The Wast team of seven will all stay on as the firm rebrands to Laundryheap – the take over means Wast customers can access the Laundryheap 24 hour turnaround service rather than Wast’s 48 hour offering.

Plans for expansion in Paris are at foot and the addition of services such as repairs and carpet cleaning – and there is the small matter of a full city for the Olympic Games that it hopes to capitalise on.

Laundryheap was founded in the UK in 2014 and adds France to the other markets it operates in, including US, Ireland, Sweden, Denmark, the Netherlands, the UAE, Singapore, Bahrain, Kuwait and Quatar.

Founded by Deyan Dimitrov, Mayur Bommai and Ruxandra Lica, it’s acquisition spree of late includes the UK’s Laundrapp and Oxwash. It has raised £10 million in funding to date. In 2022 the company claimed growth of 130%.

“We are thrilled to be launching in our eleventh international market following the acquisition of Wast. The Wast team has built a solid business and generated strong customer buy-in across Paris for on-demand laundry and dry-cleaning. Laundryheap is excited to take this to the next level, growing our French consumer footprint and partnering with businesses across the region,” says Deyan Dimitrov, CEO and Founder of Laundryheap.