Sony Innovation Fund has topped up Scriptic’s Seed fund with a $500,000 investment bringing the company’s total seed round to a close at $8.7 million. The UK-based media tech firm's latest funding announcement was in June when it raised $5.7 million in a round which was led by BITKRAFT Ventures.
The firm says the funding is for growth. Scriptic will continue to grow its offering of interactive phone-first shows and content. It leverages generative AI for its visual and script-writing content and plans to create a community of creators via access to tools in a cloud-based creator suite.
“Scriptic is emerging as a front-runner in the future of interactive entertainment, and we are excited to be partnering with the team for the next chapter of their growth journey in an area where we see tremendous opportunity,” says Antonio Avitabile, Managing Director-EU of Sony Ventures Corporation, which manages Sony Innovation Fund. “Scriptic’s highly scalable, efficient, and sophisticated mobile-first approach pushes the boundaries of interactive content, and we believe the company’s UGC offering has the potential to take this further by empowering the creativity of millions of everyday storytellers.”