London headquartered research data and analytics technology firm YouGov has acquired KnowledgeHound, a Chicago-based data organisation and visualisation tool. The move by YouGov aims to further expand the capabilities of its data visualisation platform, Crunch. The terms of the deal remain undisclosed.
Founded in 2014, KnowledgeHound’s analytics platform specialises in connecting structured data sets from disjointed systems with the goal of unearthing otherwise unseen opportunities.
Claiming to be the world’s first and only search-based survey data management solution, KnowledgeHound positions itself:
“Think Google search for survey data coupled with a powerful yet approachable analytics experience for research teams of all shapes and sizes.”
With the acquisition YouGov gains access not only to KnowledgeHound’s technologies, but bolsters its client roster, taking onboard a number of Fortune 500 companies including Bayer, Danone, Whirlpool, Kraft, Mercedes Benz, and P&G.
On the partnership, YouGov CFO Alex McIntosh commented:
"YouGov's acquisition of KnowledgeHound represents a significant shift in what the industry should expect from data analytics platforms. By adding KnowledgeHound — a leading search-based survey data analysis solution — to YouGov Crunch — the ultimate tool for granular data analysis — we will make it easier than ever before to get fast, actionable, reliable insights all in one place."
YouGov operates in the UK, the Americas, Continental Europe, the Middle East, India, and the APAC region, employing over 1,800 staff via 37 offices globally.
The LSE AIM-listed firm’s stock price is trading this morning at £11.55 per share, up 0.78 percent from Friday’s closing bell.
Lead image via YouGov.