Today, mobile games developer and publisher TapNation announced that it has acquired UAhero, an AI-powered user acquisition and monetisation platform providing automation thanks to advanced algorithms.
The company has released over 100 games, generating over 1 billion downloads.
UAhero is an AI-powered user acquisition and monetisation company that optimises ad campaigns for mobile gaming companies. It helps clients reach their target audiences effectively and maximise monetisation opportunities.
Integrating UAhero's expertise and technology provides TapNation with an increased ability to identify and reach target audiences, optimise UA campaigns in real-time, aligning with predicted lifetime value (LTV), and maximise monetisation opportunities, ensuring the company stays ahead of this AI trend.
Under the agreement, UAhero will operate as a subsidiary of TapNation.
Hervé Montoute, CEO of TapNation shared:
"We are thrilled to announce our acquisition of UAhero.
User acquisition and monetisation have always been integral to our success, and this partnership enables us to take our strategies to new heights. With UAhero's capabilities, we are confident in our ability to reach and engage a wider audience, ultimately driving growth and delivering the best possible gaming experiences."
"We are excited about UAhero joining TapNation after a long collaboration, and we believe deeply in our shared vision and great team," stated Oz Silahtar, cofounder UAhero.
Lead image: TapNation.