Martech Userled raises £4M Pre-Seed for automated marketing campaign platform

Martech startup Userled has raised £4 million in a Pre-Seed funding.

Founded in 2023, Userled is a no-code interface and AI-powered platform automating the creation and distribution of tailored, branded marketing campaigns in seconds, not weeks. 

Customers can deploy multiple personalised campaigns across all their target platforms from email, Linkedin, Meta and more. 

Userled integrates with existing CRM systems and major IP reveal providers, making it possible to track engagement, end-to-end journeys and conversion in real-time.

Userled offers cookieless solution for customer analytics

Further, Userled has built a Cookieless Fingerprinting and Identity Layer that enables a full view of their behaviour at the account and contact level, all while being fully GDPR and CCPA-compliant. 

This will prove critical in the wake of Google, Apple and other tech companies disabling the use of third-party cookies later this year and into 2025. 

Userled has already helped firms like Wayflyer, Deel, Onfido, Encord and Elastic to drive higher conversions and strengthen their pipelines.

Yann Sarfati, co-founder and CEO of Userled, said: 

"Marketers have to put significant time and resources into manually building personalised campaigns which feel impossible to scale.

They lack the tools that should enable them to do this simply and at speed to surpass the impact they can achieve through manual campaigns. Userled breaks this cycle. 

We’re making personalised marketing easy, accessible and efficient to give B2B companies the competitive advantage they need in today’s ever-shifting digital landscape. This funding will enable us to refine our technology and expand our team, ensuring that every marketer can harness the power of AI to drive meaningful engagement and growth."

LocalGlobe led the round, with participation from Dig Ventures and various business angels including Tessian founder Tim Sadler, Incident.io CEO Stephen Whitworth, Maze founder Jonathan Widawski and Celonis DACH GM Remy Lazarovici. 

Mish Mashkautsan, Partner at LocalGlobe, said: 

“Userled brings the power of generative AI to reshape a complex and mission-critical workflow for marketing teams. 

By accelerating the creation and distribution of personalised content and capturing contact-level insights without cookies, Userled provides a seamless solution to drive efficient growth - a key priority for any B2B company, especially these days.”

Lead image: Userled founders, Tristan Saunders and Yann Sarfati. Photo: uncredited.