Fundcraft partners with PE platform Moonfare

UK-based Moonfare, a digital platform for private equity investing, will go live using fundcraft’s fund administration infrastructure.

Moonfare "democratises" private equity investing by selecting the best funds from General Partners such as KKR, Carlyle, and EQT, and offering access to these funds to eligible individual investors and family offices.

Moonfare has grown strongly since it launched its first fund in 2018. Today, the Moonfare platform has over 61,000 members, almost 4,800 active investors in over 110 funds, and EUR 3bn under management. Its 200 employees operate from 4 locations across 22 countries. Its platform centralises and automates fund administration, offering a comprehensive solution for regulatory requirements, reporting, portfolio management, and investor engagement. 

Given the business’s rapid growth, its emphasis on efficiency and automation, as well as the expectations of its customers for a fully digital experience, Moonfare’s challenge was to find an administrator able to offer API integration into the Moonfare platform and fully digital KYC and capital call processes.

Moonfare offers eligible individual investors, family offices, and their advisors access to private market investment opportunities. With its digital onboarding process and asset management platform, Moonfare enables eligible investors to register and invest directly online in minutes. To date, Moonfare has offered more than 110 private-market funds from top general partners worldwide such as KKR, Carlyle and EQT with an emphasis on private equity buyouts, venture, growth and real asset categories like infrastructure. Fewer than 5% of available funds pass this process and make it onto the Moonfare platform.

Magnus Grufman, Chief Operating Officer at Moonfare, commented, “Moonfare is a digital asset manager heavily reliant on technology, and in fundcraft we have found a tech-first partner for fund administration. It’s a great match. We have been able to automate many end-to-end processes, as well as enjoy much higher transparency by having all data and processes centralised on a single system. Most importantly, we have future-proofed the business for the next phase of growth.”

Olga Porro, Chief Product Officer at fundcraft, added, “This is a true partnership with Moonfare. We have worked extremely collaboratively from the start, adapting and enhancing the platform to achieve really important productivity gains and making fundcraft a better solution for all of our clients, present and future. We look forward to a long and fruitful relationship ahead.”