MarketLeap, an AI-driven platform for D2C ecommerce, has raised an $8M Series A funding round led by Smedvig Ventures, with participation from Expon Capital, Motier Ventures and business angels including former executives from Amazon, SoftBank, and Unilever.
With the capital injection the company will accelerate platform development hire as it expands its customer acquisition.
MarketLeap's platform manages various aspects of online selling, including marketing, logistics, compliance, and fulfillment, allowing brand owners to focus on product development. MarketLeap's centralized dashboard, MarketLeap Central, provides users with performance statistics, competitor analysis, inventory financing, and insights for launching new products.
Since its $2.6M cumulative Seed round, the company has further developed its inventory management and pricing by leveraging automation and LLMs. It also addressed third-party integration and data processing.
Jessika Nilsson, Chief Operations Officer, Edible Health, said: “MarketLeap goes beyond being a KPI dashboard or global distributor. It is a partner that supports all areas of international marketplace ecommerce operations, powered by data-driven insights.
"The company invests in its customers’ growth and the technology, combined with this unique ‘skin in the game’ approach, makes MarketLeap the perfect partner for confidently and smoothly selling worldwide.”
Mamoun Benkirane, CEO and Co-founder of MarketLeap, added: “While Amazon prides itself on being a customer-obsessed business, the reality for sellers is far more challenging. Data and reports are fragmented and incomplete, making actionable insights difficult to obtain.
"Tools are either limited or overly complex, and accounts are often suspended at the slightest sign of compliance issues. At MarketLeap, we pride ourselves on being seller obsessed. Our platform simplifies marketplace operations by leveraging automation and AI, allowing brands to focus on their D2C strategy and products. By handling the operational complexities, we empower brands to overcome the barriers of global ecommerce and unlock their full potential.”
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