Neurolabs secures $7.8M for computer vision for retail

London-based deeptech startup Neurolabs has raised $7.8M in Series A funding to expand its Image Recognition as a Service (IRaaS) platform, aimed at transforming how goods brands manage in-store operations. The round was led by Nauta Capital, with continued backing from existing investors LAUNCHub, Lunar Ventures, and Techstart.

Neurolabs, founded in Edinburgh in 2018, works at the intersection of computer vision and synthetic data generation. Its solution enables field teams to capture images of store shelves using smartphones and receive near-instant, product-level insights powered by its proprietary Visual AI. The technology offers CPG brands a faster, more cost-effective alternative to traditional manual audits.

Retail execution remains a costly and complex challenge for consumer brands, especially in fast-moving markets where visibility and responsiveness are key to success. According to Neurolabs, its platform has helped clients cut field operational costs by up to 32 percent and reduce product onboarding time by 93 percent.

As AI becomes more deeply embedded in enterprise workflows, the use of synthetic data - data generated artificially rather than collected from real-world examples - is gaining traction as a way to train AI models efficiently and at scale. This is particularly valuable in retail, where capturing every possible variation of shelf layouts, packaging, and lighting conditions would otherwise be time- and labour-intensive.

Neurolabs’ technology integrates into enterprise retail tech stacks, acting as an infrastructure layer that can scale across different markets and categories. Its clients include a US soft drinks company, a major European beverage brand, and a UK-based manufacturer - all using the system to improve on-shelf availability and operational precision.

“This funding accelerates our vision: applying synthetic data and Visual AI to solve the $800 billion problem of inefficiencies in CPG supply chains,” said Paul Pop, co-founder and CEO of Neurolabs.

 “We're growing our computer vision engineering team and deepening our commercial footprint across the UK, European, and US markets. Our platform is already a new benchmark for retail image recognition – this investment enables us to scale that impact globally.”

Carles Ferrer, General Partner at Nauta, said: “The rise of AI-powered products in recent years has been astronomical, but the adoption of truly innovative AI remains a significant challenge – especially at the enterprise level. Neurolabs' use of synthetic data pipelines is enabling some of the world’s largest CPG brands to rapidly embed Visual AI at the core of their retail operations. This commercial traction, combined with the strength of the technology and the team, has really impressed everyone at Nauta. We're excited to back Neurolabs at this pivotal stage.”

This latest funding brings Neurolabs’ total raised to over $12M and puts it on a clear trajectory to scale internationally, targeting both established CPG players and emerging retail technology platforms.

As the global retail sector accelerates its digital transformation, Neurolabs is part of a wave of deeptech startups aiming to solve longstanding operational challenges with more intelligent, adaptable infrastructure. Its focus on reducing time-to-insight for field teams is resonating with brands under increasing pressure to optimise supply chains and maximise store-level performance.