Edtech IXL Learning acquires MyTutor to expand footprint in the UK

With private school VAT reforms looming and ongoing teacher shortages in the public sector, demand for accessible and affordable tutoring services has soared. 
Edtech IXL Learning acquires MyTutor to expand footprint in the UK

California-based edtech giant IXL Learning has acquired MyTutor, the UK’s most prominent online tutoring platform. The acquisition, announced today, gives IXL a significant foothold in the UK market.

The financial details of the acquisition were not disclosed. MyTutor has raised a total of £34.4 million across several funding rounds to date, and its integration into IXL is expected to drive further innovation in AI-driven lesson planning, adaptive exam practice, and real-time progress tracking.

IXL Learning, which boasts a global user base across North America, Europe, and Asia-Pacific, has been steadily expanding its portfolio of edtech brands. The company owns major names such as Wyzant (the largest tutoring network in the US), Rosetta Stone, Dictionary.com, and TPT (Teachers Pay Teachers). The addition of MyTutor not only diversifies IXL’s offerings but also accelerates its expansion into the European education market.

The deal comes at a time of major change in the UK education landscape. With private school VAT reforms looming and ongoing teacher shortages in the public sector, demand for accessible and affordable tutoring services has soared. 

Since its founding in 2013, MyTutor has become a trusted platform for over 200,000 families and 40 percent of UK secondary schools. Its model - pairing students with trained university-level tutors via a live, interactive online platform - has proven especially effective. According to the company, students using MyTutor typically make a full grade of progress in a single term, more than 2.5 times the rate of their peers.

“Effective tutoring isn’t just about getting extra help. It’s about who gives it. When a tutor understands your struggle, you get ahead,” said Paul Mishkin, CEO of IXL Learning. “MyTutor’s refreshingly different approach creates a natural connection between students and tutors—one that helps learners feel seen, supported and engaged. We’re excited to work together to bring this kind of meaningful support to even more people.

“At MyTutor, our mission is to transform the lives of 1,000,000 learners,” said Bertie Hubbard, Co-founder and CEO of MyTutor. “As the education landscape evolves, we’ve been looking for the right partner to help us take the next step—that brings experience of operating at scale, shares our commitment to impact and enables us to build for the long term. With millions of learners on their platforms and nearly three decades of founder-led growth, IXL Learning brings both the values and the track record to help us achieve that.”

The acquisition reflects a wider trend of consolidation and internationalisation in the edtech sector, as providers seek scale and geographic diversification to respond to rising global demand for supplementary education. Online tutoring, in particular, has emerged as a key tool to address learning gaps exacerbated by the pandemic, economic pressures, and structural issues in state education systems.

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