GetPica, an AI-powered platform that enables secure, automated, and personalised photo distribution at events, in entertainment, and across hospitality settings, has secured its latest funding round led by PranaVentures. With this latest round, the company reaches a €5 million total capital raised since 2022.
GetPica, founded by Manolo Martini, Enrico Minotti, and Daniele Lazzara, is a cutting-edge platform that leverages proprietary technology to deliver real-time, private access to event photos and videos. Using facial recognition activated by a simple selfie, GetPica ensures that each user can securely access only their own content, captured by official photographers.
With over 400 active partnerships across 55 countries, including notable brands such as Campari, Costa Crociere, LinkedIn, Louis Vuitton, and Netflix, GetPica operated in a wide range of contexts: from sporting events and cruise ships to amusement parks, corporate events, and private functions. The platform counts more than 2 million registered users and has delivered over 1 billion images.
Beyond secure content delivery, GetPica integrates an advanced marketplace for content sales and marketing automation tools, enabling brands to drive deeper engagement and deploy personalised retargeting and up-selling campaigns.
Manolo Martini, CEO & Co-founder of GetPica, shared:
This new round and PranaVentures’ entrance marks the beginning of a strategic growth phase for GetPica. With proven traction in 55 countries and a 2 million-strong user base, we are ready to scale globally. The funding round will help us strengthen our AI platform, accelerate our SaaS model and expand into new international markets. Our goal is clear: to become the global benchmark for secure, personalised and AI-driven photo delivery at events.
In an era when facial recognition technology is becoming increasingly prevalent across industries such as tourism and entertainment, GetPica stands out for its ethical, privacy-first approach. Images are accessible only to authenticated users, and the faces of unauthorized individuals are automatically anonymised through AI. To reinforce this commitment, the company has filed multiple privacy-related patents.
The round was led by PranaVentures, joining existing investors that supported GetPica’s vision, such as CDP Venture Capital SGR via the Fondo Rilancio Startup, and strategic business angels.
Lisa Di Sevo, CEO & Managing Partner of PranaVentures, commented:
GetPica is revolutionising a traditionally static aspect of event experience into a dynamic, personalised engagement opportunity between brands and their audiences. Technology is robust, privacy-compliant, and already trusted by international players. The results so far are impressive, but its growth potential is even greater. We are excited to support the team in this new phase.
With the funding and operational backing from PranaVentures, GetPica, having generated nearly €4 million in revenue in 2024, with over 60 per cent coming from international markets, is now set to accelerate its growth.
The company is focused on scaling its SaaS model and expanding into high-potential regions, including the US, the Middle East, and Asia.
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